OUTNET & TAPPAN COLLECTIVE BASEL LOUNGE AT W SOUTH BEACH
On December 4, Franciacorta was served at an Art Basel event hosted by luxury fashion website TheOutnet.com and renowned art gallery The Tappan Collective. The event was held at the prestigious W South Beach Hotel, and attended by some of the biggest fashion influencers in the US including Shea Marie, Jenny Lopez, Sophia Macks, Rocky Barnes, Daniela Botero and Erica Pelosini (Zoe Report), as well as our influencer partner from earlier this year, Caroline Vreeland. The guests very much enjoyed the wine and many of them expressed an interest in learning more about Franciacorta. In addition to the fashion “it” crowd enjoying Franciacorta on-site, we secured two great social media posts from both The Outnet (141,668 followers, 540 likes) and Tappan Collective (30,407 followers, 218 likes), both mentioning and tagging Franciacorta in their posts. We also connected with the owners of the Tappan Collective art gallery who are interested in partnering with Franciacorta for upcoming events next year.